What is the Appalachian Trail?
My team and I were assigned to capture a video of "Trail Days" in Damascus, Virginia. Trail Days is an annual event where 1000s of past and present Appalachian Trail hikers come to hang out, share stories, and just rest their feet for a few days. We decided to shoot a video unlike the other travel pieces we had created in the past, and instead, set out to create a video that we, as a domestic travel brand, had never done before. A video that truly captures not only what the AT is, but what it means to the people who decide to take on the 2000 mile journey. It's more than just beautiful views and fresh air. It's about healing, reflection, and transformation. The goal was to create something that would inspire would-be travelers, and I believe we succeeded by inviting viewers to see what experiences wait for them on the trail.